2024.08.07 Scent that amplifies fear, ニュース
Fear experienced by the sense of smell, ghost of fear by scent
Fear experienced by the sense of smell, ghost of fear by scent
First initiative in 102 years
From July 21, 2024, Aroma Design Arts, Inc. (Headquarters: Utsunomiya City, Tochigi Prefecture, Representative: Yuji Suzuki), which is engaged in the business of enriching people’s lives and senses by utilizing the sense of smell, will offer “Horror Emotion,” a scent that makes people feel scared from the sense of smell, at a haunted house operated by Maruyama Entertainment Park Co., Ltd. (Maruyama Kogeisha) (Headquarters: Sano City, Tochigi Prefecture, Representative: Ryota Yanagi).
This is the first attempt to introduce a scent that uses the sense of smell in a 102-year-old haunted house operated by Maruyama Entertainment Park (Maruyama Kogeisha), which was founded in 1911.
During the summer season, when it gets hotter every year, this haunted house offers a chilling experience that makes you feel cool with all five senses.
Period: July 21, 2024 to August 25, 2024
Location: Roadside Station Domannaka Tanuma
(Address: 366-2 Yoshimizu-cho, Sano-shi, Tochigi Prefecture)
Note: The image illustration is an AI image and is different from the real one
What is the use of scent to experience fear with the sense of smell?
People get a lot of information from their sense of smell. When you feel a burning smell, your sense of smell can affect you instantly, just as you might as if you forgot to turn off the fire in the kitchen. When I smell something I’ve never smelled before, I wonder if there’s something ahead or something. A haunted house is a place that provides an extraordinary experience, and we believe that by feeling the chilling and extraordinary from the sense of smell, you can enjoy the unique atmosphere that can only be experienced on the spot more deeply. In addition, by designing the space with the natural scent of plants, we have taken care to ensure that people who do not like artificial scents or have chemical sensitivities can enjoy it with peace of mind.
Demonstration experiment of scent and fear
■Details of the experiment
I prepared two panels of dinosaurs and placed each in a cardboard box with a lid. One box remained odorless, while the other had a bloody odor. When the lid is opened, an image of a dinosaur appears, and a questionnaire survey was conducted to record which one feels scarier when opening the two boxes and looking at the picture of the dinosaur.
Period:2019/1/13~2019/1/15
Venue: Utsunomiya East Library Corporate Exhibition by the Utsunomiya City Industrial Policy Division Number:61人
Results: 89.9% of respondents said they were scared of the panel with a bloody smell.
Conclusions: The results showed that there was a correlation between the presence of scents and the stronger the fear of fear.
We plan, propose, and manufacture scents so that you can spend a richer time by increasing the comfortable time of your daily life and deepening your sense of experience by utilizing scents that approach the human sense of smell. For example, if a person can sense that a robot is emitting an unpleasant atmosphere, we believe that it is possible to further improve the depth of experience and the quality of the senses and strengthen the feeling by using the sense of smell when people experience various situations so that the experience of contact will be deepened.
Inquiries regarding this matter
Company name: Artus Inc.
Address: Tochigi Prefecture Utsunomiya City Higashimine-cho 3094-205-303
Tel: 028-680-5163
Email: info@arots.jp
WEB：https://artos.jp/contact/
